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Volume 27 No. 10
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Audience Analysis: Duke-UNC Lower For ESPN; FS1 Up At Daytona

Duke's 98-96 OT win over North Carolina on Saturday night averaged 2.67 million viewers, down sharply from 4.34 million for last year's first matchup on a Wednesday night. However, this year's game is up from 2.43 million viewers two years ago. Last year's game featured a battle of the No. 1 and No. 3-ranked teams, while North Carolina entered this year's game under .500. Additionally, this year's matchup lacked some of the star power present last year, as Zion Williamson led a group of five lottery picks in the '19 NBA Draft that played in the rivalry game. 

HEATING UP: FS1 averaged 2.46 million viewers for the Busch Clash at Daytona on Sunday, marking the exhibition race’s best figure since ’14, when it was the Sprint Unlimited. It also marks FS1’s best audience since the end of the college football season. This year’s race is up 7% from last year (2.29 million).

The chart below lists viewership for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
PGA Tour: AT&T Pebble Beach
Pro-Am: final round
2/9
CBS
3:00-6:00pm
2.3
3,505
XFL: Tampa Bay Vipers-N.Y. Guardians
2/9
Fox
2:07-5:00pm
2.1
3,385
XFL: Seatle Dragons-DC Defenders
2/8
ABC
2:00-5:00pm
2.1
3,302
XFL: L.A. Wildcats-Houston Roughnecks
2/9
Fox
5:09-8:00pm
1.9
3,290
NBA: Lakers-Warriors
2/8
ABC
8:30-11:19pm
1.8
2,881
College basketball: Duke-North Carolina
2/8
ESPN
6:04-8:52pm
1.6
2,674
XFL: St. Louis BattleHawks-Dallas Renegades
2/9
ESPN
5:00-8:00pm
1.4
2,495
NASCAR Cup Series: Busch Clash at Daytona
2/9
FS1
3:00-5:20pm
1.5
2,455
PGA Tour: AT&T Pebble Beach
Pro-Am: third round
2/8
CBS
3:11-6:00pm
1.6
2,400
NBA: Rockets-Lakers
2/6
TNT
10:34pm-1:00am
1.4
2,257
NBA: 76ers-Bucks
2/6
TNT
8:00-10:34pm
1.1
1,688
NASCAR Cup Series: Daytona 500 qualifying
2/9
Fox
12:00-2:00pm
1.1
1,663
UFC Fight Night prelims
2/8
ESPN
8:52-10:00pm
n/a
1,491
College basketball: Kentucky-Tennessee
2/8
CBS
1:00-3:15pm
0.9
1,490
Bowling: PBA Tournament of Champions
2/9
Fox
5:02-6:30pm
0.9
1,464
NBA: Spurs-Lakers
2/4
TNT
10:01pm-12:17am
0.9
1,401
College basketball: Ohio State-Wisconsin
2/9
CBS
1:00-3:15pm
0.9
1,330
College basketball: Michigan State-Michigan
2/8
Fox
12:04-2:38pm
0.8
1,270
NBA: Bucks-Pelicans
2/4
TNT
7:31-10:01pm
0.8
1,251
NBA: Heat-Clippers
2/5
ESPN
10:04pm-12:25am
0.8
1,170
PGA Tour: AT&T Pebble Beach
Pro-Am: final round (early)
2/9
Golf
Channel
12:58-2:45pm
0.8
1,141
Figure skating: Four Continents
Championships (taped)
2/9
NBC
4:00-6:00pm
0.8
1,126
Liga MX: Chivas-Tigres UANL
2/8
Univision/
TUDN
7:55-10:00pm
0.6
1,106
Track & Field: Millrose Games
2/8
NBC
4:00-6:00pm
0.7
1,016
Liga MX: Monterrey-Leon
2/8
Univision/
TUDN
10:00pm-12:15am
0.5
986
NHL: Bruins-Red Wings
2/9
NBC
12:30-3:00pm
0.6
937
College basketball: Seton Hall-Villanova
2/8
Fox
2:38-5:00pm
0.6
875
EPL: Watford-Brighton
2/8
NBC
12:30-2:30pm
0.4
571
Download the
Audience Analysis