Menu
Marketing and Sponsorship

Cardinals' DeJong Partners With Topps To Promote Science, Literacy

Cardinals SS Paul DeJong, in cooperation with Topps, "will have his own cards that are his to hand out -- all to promote academics, science and literacy, and the baseball card manufacturer's 'Topps of the Class' program," according to Derrick Goold of the ST. LOUIS POST-DISPATCH. There are "three designs for the exclusive cards," and though DeJong is featured on each, he is "not wearing" his No. 11 Cardinals jersey in any of them. On two of the cards, DeJong is "sporting a lab coat to promote science, and on the third he's leaning against the dugout railing with his agent, Burton Rocks, to promote literacy." In the coming weeks, DeJong will have the cards to "pass out at hospital visits he has planned during spring training and other appearances, or just to kids" at Busch Stadium. DeJong "has done special cards with the company before." This past Father's Day, Topps released a card featuring DeJong and his father, Keith, "printing a few for the family -- and has sought ways to merge his academic hobbies with his profession." At the same time, "Topps of the Class" has "long offered free packs to students who present their report card at a participating hobby shop." A baseball card "geared toward that program that DeJong could hand out personally was the blend he wanted" (ST. LOUIS POST-DISPATCH, 2/8).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/02/10/Marketing-and-Sponsorship/Paul-DeJong.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/02/10/Marketing-and-Sponsorship/Paul-DeJong.aspx

CLOSE