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Marketing and Sponsorship

Running Into The Wall: MLB Stops Promoting Roger Waters' Shows

MLB.com had been among the organizations sponsoring ticket presales for Waters' tourGETTY IMAGES

MLB will "not schedule any more advertising on its platforms promoting music artist Roger Waters" after the leadership of the Jewish advocacy organization B'nai B'rith Int'l sent a letter to MLB Commissioner Rob Manfred last month "criticizing the sport's involvement in ticket sales for Waters' 'This is Not a Drill' tour," according to the AP. MLB.com was "among the organizations sponsoring ticket presales." Waters has "supported the boycott, divestment, sanctions movement known as BDS that presents itself as a nonviolent campaign for Palestinian rights and does not endorse a specific solution to the conflict with Israel." Israeli authorities said that the movement's "true aim is to delegitimize the nation and eventually wipe it off the map." Waters also has been "criticized for his use of the Star of David at some of his shows." MLB has said that the promotion was "part of an ad buy by AEG/Concerts West for multiple concert tours" (AP, 2/7). ROLLING STONE's Daniel Kreps noted it is "unclear why MLB would house ads for the 'This Is Not A Drill' tour since the trek will only visit 'in-the-round'-capable arenas" and not ballparks (ROLLINGSTONE.com, 2/8).

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