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Volume 26 No. 107
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Knicks Hope Translation Agency Helps Team Connect With Fans

The Knicks last month partnered with marketing agency Translation to "help elevate the team's overall brand positioning and connection to its fan base," a move that was a "rare acknowledgement by the Knicks that they may be losing clout," according to Sopan Deb of the N.Y. TIMES. Just across the ...

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