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Volume 27 No. 10
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KT Tape Digs Deep, Adds More Volleyball Players To Roster

Fitness tape marketer KT Tape is expanding its endorsement roster by adding three top AVP players -- April Ross, Alix Klineman and Brooke Sweat. All three are likely to compete at the Tokyo Games later this year. KT Tape has featured three-time Olympic Gold Medalist Kerri Walsh Jennings as lead endorser since '08, and Sweat partners with Walsh Jennings on the top-ranked U.S. women’s beach volleyball team. “Beach volleyball is a sport where we have a real history, and our tape is very visible in competitions,” said KT Tape CEO Greg Venner. “So we wanted to make an additional statement there.” KT Tape also has property deals with the USOPC along with several NGBs, including USA Cycling, U.S. Soccer, U.S. Speedskating, USA Track & Field, USA Triathlon and USA Wrestling.