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Marketing and Sponsorship

KT Tape Digs Deep, Adds More Volleyball Players To Roster

Fitness tape marketer KT Tape is expanding its endorsement roster by adding three top AVP players -- April Ross, Alix Klineman and Brooke Sweat. All three are likely to compete at the Tokyo Games later this year. KT Tape has featured three-time Olympic Gold Medalist Kerri Walsh Jennings as lead endorser since '08, and Sweat partners with Walsh Jennings on the top-ranked U.S. women’s beach volleyball team. “Beach volleyball is a sport where we have a real history, and our tape is very visible in competitions,” said KT Tape CEO Greg Venner. “So we wanted to make an additional statement there.” KT Tape also has property deals with the USOPC along with several NGBs, including USA Cycling, U.S. Soccer, U.S. Speedskating, USA Track & Field, USA Triathlon and USA Wrestling.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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