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Volume 27 No. 10
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NFL Ramping Up Gambling Strategy By Searching For VP/Sports Betting

The NFL is "on the hunt" for its first-ever VP/Sports Betting, with a job description circulating that calls for someone to "oversee the league's betting initiatives," according to Brad Allen of the LEGAL SPORTS REPORT. The NFL's betting head will be "focused on four pillars: continuing to protect the integrity of the game; advancing the NFL's brand and reputation; driving fan engagement globally;" and "growing the value of the NFL's data and IP." The NFL looking to fill such a role is a "sign of the league's growing acceptance of betting, following its official data deal with Sportradar last year." According to the job specification, the "successful candidate will work with the NFL's media department on the 'distribution of content for gaming purposes and the integration of gaming products into the NFL's platforms.'" The hiree would report to NFL Chief Strategy & Growth Officer Christopher Halpin (LEGALSPORTSREPORT.com, 2/6).