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Volume 27 No. 10
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Marketplace Roundup

In Philadelphia, Joe Juliano reports Penn athletics has "reached what it called 'a significant sponsorship agreement' with the Tri-State Toyota Dealers Association that makes Toyota the exclusive presenting sponsor of the Penn Relays." The carnival, staged from April 23-25, "now formally will be called The Penn Relays, presented by Toyota." Toyota will be "recognized as the carnival's official automotive sponsor, which includes presence on site and inside Franklin Field, and on its digital and social platforms" (PHILADELPHIA INQUIRER, 2/6).

JOINING THE CLUB: FOOTWEAR NEWS' Peter Verry reported WWE's Ronda Rousey is "now a Mizuno ambassador," joining a roster with "other notable women athletes including professional beach volleyball player April Ross and accomplished retired softball pitcher Jennie Finch." The signing of Rousey "comes at a time when Mizuno is attempting to make a comeback in the training category" (FOOTWEARNEWS.com, 2/5).

THE CURSE IS REAL: In Baltimore, Jonas Shaffer noted the "push to keep" Ravens QB Lamar Jackson off the cover of "Madden NFL 21" is underway, despite any decision still being "months away." A few petitions to prevent the "Madden Curse" have "already surfaced, with fans urging EA Sports to protect his well-being" (BALTIMORE SUN, 2/5).