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Volume 27 No. 10
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Jim Nantz Opens Official Vineyard Vines Store At Pebble Beach

Nantz's Vineyard Vines partnership started with a collaboration three years ago with neck ties
Photo: VINEYARD VINES
Nantz's Vineyard Vines partnership started with a collaboration three years ago with neck ties
Photo: VINEYARD VINES
Nantz's Vineyard Vines partnership started with a collaboration three years ago with neck ties
Photo: VINEYARD VINES

CBS' Jim Nantz has opened his eponymous Vineyard Vines store at Pebble Beach, making it the "first golf-inspired apparel brand to ever have its own store there ... and the first brick-and-mortar store for the Nantz Collection," according to Adam Schupak of GOLFWEEK. Nantz, who lives at Pebble Beach, said his original plan was for the golf course to be the "epicenter for this line." He added, "Vineyard Vines is an east coast brand. It has a Martha's Vineyard personality to it. I wanted to take this silo known as golf and give it a different personality and what better place to hitch your wagon to than the mecca of American golf, Pebble Beach." Schupak noted the Nantz-Vineyard Vines partnership was "born out of a collaboration three years ago on a philanthropic endeavor of neck ties called the 'Forget me Knots.'" Proceeds went to the Nantz National Alzheimer Center in honor of Nantz' late father. From a single tie that Nantz "wore on the air on numerous occasions creating awareness, it has grown to multiple ties, T-shirts, belts, handbags and totes, scarves and keychains." The Nantz Collection features more "rich, elegant, muted colors than the bright shades and preppy styles that made Vineyard Vines a household name" (GOLFWEEK.com, 2/5).