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Volume 27 No. 13
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Audience Analysis: Australian Open Finals Up For ESPN

ESPN saw gains for the both the men’s and women’s finals at the Australian Open this year. In the wee hours of Sunday morning, the net’s live telecast (3:30am ET) averaged 571,000 viewers for Novak Djokovic’s five-set win over Dominic Thiem, which is up from 556,000 for Rafael Nadal’s win over Djokovic last year. Early on Saturday morning, ESPN averaged 673,000 viewers for Sofia Kenin’s win over Garbine Muguruza, up from 530,000 for Naomi Osaka’s win over Petra Kvitova in ’19.

NOTES: CBS averaged 2.87 million viewers for the final round of the PGA Tour Waste Management Phoenix Open on Sunday afternoon, which saw Webb Simpson defeat Tony Finau on the first playoff hole. That figure is down 30% from NBC’s telecast last year (4.08 million viewers), when Rickie Fowler won the event by two strokes....The “NFL Honors” show on Fox on Saturday night averaged 2.82 million viewers, down 18% from 3.43 million on CBS last year....Animal Planet averaged 1.85 million viewers for the premiere of “Puppy Bowl XVI” on Sunday at 3:00pm ET. That figure is flat compared to last year’s telecast.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Super Bowl LIV: Chiefs-49ers
2/2
Fox
6:41-10:11pm
41.6
99,905
"Super Bowl Pregame"
2/2
Fox
2:00-6:41pm
n/a
21,627
"Fox Super Bowl Kickoff"
2/2
Fox
1:00-2:00pm
n/a
4,500
NBA: Trail Blazers-Lakers
1/31
ESPN
9:59pm-1:24am
2.6
4,406
PGA Tour: Waste Management
Phoenix Open: final round
2/2
CBS
3:19-6:30pm
1.8
2,867
"NFL Honors"
2/1
Fox
8:00-10:00pm
1.7
2,823
PGA Tour: Waste Management
Phoenix Open: third round
2/1
CBS
3:11-6:00pm
1.5
2,192
NBA: Pelicans-Rockets
2/2
ABC
2:00-4:30pm
1.2
1,987
College basketball: Kentucky-Auburn
2/1
ESPN
6:07-8:24pm
1.2
1,945
"Puppy Bowl"
2/2
Animal
Planet
2:56-5:03pm
n/a
1,852
College basketball: Duke-Syracuse
2/1
ESPN
8:24-10:31pm
1.0
1,738
NBA: 76ers-Celtics
2/1
ABC
8:30-11:03pm
1.1
1,660
NBA: Mavericks-Rockets
1/31
ESPN
7:30-9:59pm
0.9
1,525
"Postseason NFL Countdown"
2/2
ESPN
10:00am-2:00pm
n/a
1,306
College basketball: Michigan State-Wisconsin
2/1
Fox
1:09-3:30pm
0.9
1,253
NBA: Celtics-Heat
1/28
TNT
8:05-10:35pm
0.8
1,246
Figure Skating: U.S. Championships (taped)
2/2
NBC
4:06-6:00pm
0.8
1,154
NBA: Rockets-Trail Blazers
1/29
ESPN
10:12pm-12:34am
0.8
1,152
Liga MX: FC Juarez-Club America
2/1
Univision
10:04pm-12:06am
0.6
1,106
College basketball: Texas Tech-Kansas
2/1
ESPN
4:03-6:07pm
0.8
1,096
NHL: Penguins-Capitals
2/2
NBC
12:30-3:00pm
0.7
1,094
College basketball: North Carolina-N.C. State
1/27
ESPN
7:00-9:02pm
0.7
1,005
Liga MX: Tigres UANL-Pachuca
2/1
Univision
7:55-10:04pm
0.5
932
EPL: Wolverhampton-Manchester United
2/1
NBC
12:30-2:30pm
0.6
913
College basketball: Georgetown-St. John's
2/2
CBS
1:00-3:15pm
0.6
909
Figure Skating: European Championships (taped)
2/1
NBC
3:00-5:00pm
0.6
838
College basketball: UConn-Memphis
2/1
CBS
1:00-3:15pm
0.6
811
College basketball: Oklahoma State-Oklahoma
2/1
ABC
3:00-5:30pm
0.5
618
College basketball: Xavier-Seton Hall
2/1
Fox
11:00am-1:09pm
0.4
592
Download the
Audience Analysis