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Volume 26 No. 104
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TikTok Plans To Increase Efforts To Promote Around Sports Events

TikTok plans to "increase efforts to promote its brand this year, particularly around large sports events," building on the ad it ran twice during Fox' live stream of Super Bowl LIV, according to Sahil Patel of the WALL STREET JOURNAL. TikTok's Super Bowl ad "ran alongside other streaming-only ad i...

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