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Volume 26 No. 178
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XFL Brings On Gatorade, A-B InBev As Sponsors Ahead Of Launch

The rebooted XFL will kickoff on Saturday with two of the biggest commercial patrons in sports as league sponsors, in Gatorade and A-B InBev. Gatorade is the NFL’s most-tenured corporate sponsor, since '83, so the argument could be made that the Pepsi-owned sports drink provides credibility f...

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