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Marketing and Sponsorship

Marketplace Roundup

In Vancouver, Aleesha Harris notes Serena Williams recently was "tapped for a limited-edition collaboration with the buzzy suitcase brand Away." Williams "created two customized takes on the company's expandable" suitcase designs, both "featuring a bold shade of red." Williams said, "This collection gave me the ability to take all I've learned over my many, many trips, design something that personally reflects my style and travel needs, and share it with people across the world" (VANCOUVER SUN, 2/4).

CBD SPREE: Authentic Brands Group said that its SI brand "would grace a line of CBD-laced topicals." THE MOTLEY FOOL's Eric Volkman noted the products have been "developed and produced by privately held Sentia Wellness." Authentic said that the CBD products "would be branded under both" the SI and SI Swim names. Volkman noted the first product to go on the market will be a "limited-edition 'recovery cream,' slated to become available this weekend." Authentic "promises a full rollout" later in '20 (FOOL.com, 1/31).

CAREER CHANGE? In Boston, Steve Annear notes supermarket chain Market Basket "joked in a tweet" yesterday that Tom Brady "would be a welcome addition to its lineup, after he posted a picture of himself and other Patriots elite wearing maroon-colored sports jackets at a special ceremony on Super Bowl Sunday." The color and style of the jackets is "reminiscent of those worn by Market Basket store managers" (BOSTON GLOBE, 2/4).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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