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Volume 26 No. 137

Tuesday, February 4, 2020

Volume 26 No. 96

Fox' Super Bowl LIV Audience Total Up From Recent Telecasts

Super Bowl LIV's viewership increase was helped by the anticipated halftime show and "plenty of action" on the field.

ViacomCBS Already Running Promos For Super Bowl LV

CBS already is planning how it can push its broadcast of Super Bowl LV "across various media holdings."

Jaguars Set To Play Back-To-Back Games In London During '20 Season

The Jags stressed that home games against both the Steelers and Bears will be reserved for Jacksonville and won't move to Wembley Stadium.

XFL Brings On Gatorade, A-B InBev As Sponsors Ahead Of Launch

Gatorade's sideline assets will be similar to the sports drink's deal with the NFL, which includes sideline cups and coolers.

Oak View Group's Strategy Shifting On Sponsorships For KeyArena

OVG putting a focus on securing higher founding partnership deals could help "drive up the bigger-ticket naming rights."

AT&T Dropped Yankees Sponsorship After T-Mobile's MLB Deal

Blue-chipper is dropping some other sports sponsorships, but Dallas-based company likely will keep Cowboys stadium naming rights.

Georgia Tech Looks For More Revenue Via Guns N' Roses Concert

School officials see the addition of concerts at Bobby Dodd Stadium as a way to "introduce metro Atlantans to a campus that they might not visit otherwise."