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Volume 26 No. 114
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Some Brands Sit Out Of Super Bowl With Rising Ad Costs, Other Factors

The Super Bowl is an "advertising bonanza," but "limited space and rising prices, as well as a growing presence for other forms of advertising," have led to many companies sitting out of Sunday's game, according to Tiffany Hsu of the N.Y. TIMES. Burger King and Skechers, which "advertised during th...

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