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Audience Analysis: Pro Bowl Lower With Outlets Airing Kobe News

Sunday afternoon's Pro Bowl, which started right around the time that news broke of Kobe Bryant's death, averaged 7.97 million viewers across ABC and ESPN this year (figures on Disney XD were not available at presstime). That figure is down 1% from 8.08 million on the two networks last year (excludes Disney XD audience in '19). From 3:00-6:00pm ET, CNN, Fox News, MSNBC, ESPN2 and NBA TV combined for an average of 7.48 million viewers as coverage centered on Bryant's passing. That audience figure is up 183% from the corresponding window on the same Sunday last year.

ICE SHOW: The NHL All-Star Game averaged around 1.7 million viewers on Saturday night, down from 1.78 million last year. The game returned to broadcast TV in '17 and has now declined in each year since then for NBC. While the audiences have remained above what NBCSN was drawing from '07-16, Saturday night's game is likely the lowest audience on record for an NHL ASG on broadcast TV. While the ASG was down, Friday night's NHL Skills Competition on NBCSN was up 36% from '19 (835,000 vs. 612,000 viewers). Last year's event had a 9:39pm ET start, while this year's event started at 8:05pm.

DUAL THREAT: Big Ten Network is averaging just over 95,000 viewers for its 11 wrestling telecasts this season to date, up 55% from last season (also 11 telecasts). Ohio State-Minnesota on Sunday night averaged 163,000 viewers, marking the bets wrestling figure of the season and fifth-best wrestling audience for BTN on record. Friday night's Penn State-Nebraska match averaged 107,000 viewers, the second-best figure this season.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL: Pro Bowl
1/26
ABC/
ESPN
2:59-5:38pm
n/a
7,968
PGA Tour: Farmers Insurance Open: final round
1/26
CBS
3:07-6:15pm
2.1
3,248
NBA: Lakers-76ers
1/25
ABC
8:30-11:04pm
1.9
2,990
PGA Tour: Farmers Insurance Open: third round
1/26
CBS
3:13-6:00pm
1.8
2,638
U.S. Figure Skating Championships: Ladies' Free
1/24
NBC
8:00-11:00pm
1.6
2,386
NBA: Spurs-Pelicans
1/22
ESPN
9:37pm-12:02am
1.6
2,357
NBA: Celtics-Pelicans
1/26
ESPN
6:00-8:44pm
1.4
2,240
College basketball: Kentucky-Texas Tech
1/25
ESPN
6:16-8:37pm
1.3
2,137
NBA: Lakers-Celtics
1/20
TNT
7:39-10:12pm
1.3
2,015
College basketball: Maryland-Indiana
1/26
CBS
1:00-3:15pm
1.2
1,709
NHL All-Star Game
1/25
NBC
8:00-11:00pm
1.0
1,698
NBA: Lakers-Nets
1/23
TNT
8:01-10:26pm
1.0
1,633
College basketball: Baylor-Florida
1/25
ESPN
8:37-10:13pm
0.8
1,403
College basketball: Tennessee-Kansas
1/25
ESPN
4:09-6:16pm
0.9
1,400
U.S. Figure Skating Championships: Men's Free
1/26
NBC
3:00-6:00pm
0.9
1,342
NBA: Mavericks-Trail Blazers
1/23
TNT
10:26pm-12:58am
0.9
1,312
NBA: Warriors-Trail Blazers
1/20
TNT
10:12pm-12:54am
0.8
1,207
PGA Tour: Farmers Insurance Open:
final round (handoff)
1/26
Golf
Channel
12:58-2:45pm
0.8
1,161
Horse racing: Pegasus World Cup Invitational
1/25
NBC
4:30-6:00pm
0.8
1,102
College basketball: Michigan State-Minnesota
1/26
Fox
3:00-5:11pm
0.7
1,082
IMSA WeatherTech SportsCar
Championship: Rolex 24
1/26
NBC
12:00-2:00pm
0.7
994
U.S. Figure Skating Championships: Men's Short
1/25
NBC
2:30-4:30pm
0.7
944
College basketball: Villanova-Providence
1/25
CBS
1:00-3:15pm
0.7
922
Liga MX: Atlas-Tigres UANL
1/25
Univision
7:55-9:59pm
0.5
920
X Games Aspen
1/25
ABC
1:00-6:00pm
0.6
856
Liga MX: Pachuca-Leon
1/25
Univision
9:59-12:00am
0.5
822
College basketball: UCLA-Oregon
1/26
Fox
5:11-7:30pm
0.4
545
Red Bull Signature Series (taped)
1/25
Fox
2:00-3:00pm
0.3
354
Download the
Audience Analysis

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