Group Created with Sketch.
Volume 27 No. 5
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NFL Marketing Notes: Wrangler Tabs Gronk For SB Weekend

ADWEEK's Robert Klara reported Wrangler on Saturday will be "dropping its name (and its jeans) at Gronk Beach," the afternoon party at Miami's North Beach Bandshell hosted by former NFLer Rob Gronkowski ahead of Super Bowl LIV. When Gronkowski is standing on the red carpet Saturday, he will be "sporting a pair of custom-made Wrangler denim." He also will be "given control of Wrangler's Instagram account during the six hours of festivities." Additionally, Wrangler likely got some brand exposure from Gronkowski's appearance at Super Bowl Media Day yesterday, as Wrangler Senior Dir of Marketing Holly Wheeler said the brand was "dressing (him)" for the event. It is Wrangler's "hope that, since Gronk has his nice new Wrangler ensemble, he might as well wear it" to the Super Bowl itself (ADWEEK.com, 1/27).

CLEARING UP CONFUSION: In Las Vegas, Alan Snel wrote the NFL is "perfectly fine to include iconic Vegas images like aerial shots of the Strip or hotels" promoting the city as a tourist destination. But what is "off-limits in the Las Vegas tourism ads are any shots showing sportsbooks or someone involved in sports betting." The Las Vegas Convention & Visitors Authority's media buyer "led people to believe that images of the Strip were not allowed in commercial spots, but that is incorrect." Everything is "fair game in Las Vegas in TV ads promoting Las Vegas except images of sportsbooks and people involved in sports betting activities" (LVSPORTSBIZ.com, 1/25).

GIVING HIS THOUGHTS: The N.Y. TIMES MAGAZINE's David Marchese asked Pro Football HOFer Michael Strahan if there is anything he understands about the NFL now as an entertainment business that he did not during his playing career. Strahan said, "I was so focused on just playing. Now guys are so aware of the media. They're so aware of a brand. I don't look at myself and go, 'My brand.' I hate that word. I'm a human being who happens to do what I do. It's not a brand. It's me. And being on the other side of the media, I see how narratives are created. It's such a cancel culture that even though you try to control your narrative, one little thing in the media can cancel you" (N.Y. TIMES MAGAZINE, 1/27 issue).