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Volume 26 No. 114
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Jordan Brand Turns To NBA's Next-Gen Stars To Grow Brand Globally

Pelicans F Zion Williamson, Mavericks G Luka Doncic, Celtics F Jayson Tatum and Wizards F Rui Hachimura "will be the faces" of Jordan Brand's "UNITE" campaign, as the company looks at "taking this totally globally," according to ESPN's Nick DePaula. Previous players were compared to Michael Jordan ...

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