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Marketing and Sponsorship

Marketplace Roundup

Carmaker Peugeot is partnering with Novak Djokovic, who wore a Peugeot "Move To Electric" patch on his left sleeve during his first-round match at the Australian Open, to celebrate the brand's  campaign promoting its e-208 electric car. Peugeot released an ad on YouTube titled #unboringTheFuture, which features a 7-year-old Djokovic predicting his "future tennis dominance" (SPORTBUZZBUSINESS.fr, 1/20). Djokovic is expected to continue to wear the Peugeot patch throughout the rest of the Australian Open (THE DAILY). 

HONORING HISTORY: THE UNDEFEATED's Aaron Dodson noted Converse will "honor the legacy" of Basketball HOFers Charles Cooper, Nat Clifton and Earl Lloyd with the "limited-edition Breaking Down Barriers collection," which was revealed yesterday for the annual celebration of Martin Luther King Jr. Day. The collection "officially drops" on Thursday on Converse.com and at House of Hoops. It includes "six total pairs of sneakers," designed with "premium materials and a satin finish to symbolize 1950s NBA uniforms" (THEUNDEFEATED.com, 1/20).

NEW HEADSPACE: Phil Mickelson announced a partnership with premium headwear brand Melin on Twitter. Mickelson: "If you're sick of nasty sweat stains, I highly recommend grabbing one for your next round" (TWITTER.com, 1/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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