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Volume 27 No. 5
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Marketplace Roundup

Carmaker Peugeot is partnering with Novak Djokovic, who wore a Peugeot "Move To Electric" patch on his left sleeve during his first-round match at the Australian Open, to celebrate the brand's  campaign promoting its e-208 electric car. Peugeot released an ad on YouTube titled #unboringTheFuture, which features a 7-year-old Djokovic predicting his "future tennis dominance" (SPORTBUZZBUSINESS.fr, 1/20). Djokovic is expected to continue to wear the Peugeot patch throughout the rest of the Australian Open (THE DAILY). 

HONORING HISTORY: THE UNDEFEATED's Aaron Dodson noted Converse will "honor the legacy" of Basketball HOFers Charles Cooper, Nat Clifton and Earl Lloyd with the "limited-edition Breaking Down Barriers collection," which was revealed yesterday for the annual celebration of Martin Luther King Jr. Day. The collection "officially drops" on Thursday on Converse.com and at House of Hoops. It includes "six total pairs of sneakers," designed with "premium materials and a satin finish to symbolize 1950s NBA uniforms" (THEUNDEFEATED.com, 1/20).

NEW HEADSPACE: Phil Mickelson announced a partnership with premium headwear brand Melin on Twitter. Mickelson: "If you're sick of nasty sweat stains, I highly recommend grabbing one for your next round" (TWITTER.com, 1/20).