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Volume 27 No. 5
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Super Bowl Tickets Going For Record Prices On Secondary Markets

Tickets for the Super Bowl LIV matchup between the 49ers and Chiefs are "re-selling in record fashion," according to SeatGeek data cited by Scott Gleeson of USA TODAY. The current "average resale price of a Super Bowl ticket in Miami on Feb. 2 is $6,002, with the lowest ticket running for $5,200." The best seats at Hard Rock Stadium are "going for the fan-friendly price of $16,000." By comparison, the next highest-priced Super Bowl ticket came two years ago in Super Bowl LII between the Patriots and Eagles at U.S. Bank Stadium for $5,373. On StubHub as of this morning, the "lowest ticket is going for a lesser $4,651." On Ticketmaster, the "lowest is $5,184." Those high numbers "typically decline in the weeks leading up to the Super Bowl, as resale prices usually surge rapidly immediately following the second conference championship game on Sunday night." A "plethora of the impulsive ticket buyers appeared to be Chiefs fans" (USA TODAY, 1/20). In S.F., Ryan Craggs writes the demand for tickets comes as both teams offer "explosive offenses and a bit of a championship drought." The Chiefs have not been to the Super Bowl since '70. The 49ers last appeared in the Super Bowl in '13, but they have not won since '95 (S.F. CHRONICLE, 1/20).

HARD ROCK LIFE: In Miami, Greg Cote in a front-page piece notes Hard Rock Stadium is hosting the city's "record-setting 11th Super Bowl this season" because Dolphins Owner Stephen Ross made a commitment to spend $350M to upgrade the stadium. Ross said, "The league said they weren't coming back to Miami unless we did upgrade the stadium." With this 11th Super Bowl, Greater Miami "breaks a tie and surpasses New Orleans' 10 for the most ever." Miami as a Super Bowl destination had "dried up" after the '10 game, "perhaps permanently." However, Miami Super Bowl Host Committee Chair Rodney Barreto said Ross' commitment "got us back in the game." Ross funded the 20-month renovation for a "number of reasons." It would "benefit his Dolphins" and the other main tenant, Univ. of Miami football. Mostly, though, Ross' financial investment was "made with Super Bowls in mind." The next four Super Bowls after this one already are committed. But Barreto said, "We're signed up for any game in '25, '26, '27, '28, '29 and '30" (MIAMI HERALD, 1/20).