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Volume 27 No. 5
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Concerts Expected To Boost Crowds At PGA Tour's Desert Event

Tournament organizers for The American Express PGA Tour event believe that tickets "might sell out" for a pair of concerts tomorrow and Saturday night, according to Larry Bohannan of the Palm Springs DESERT SUN. Stevie Nicks (Friday) and Luke Bryan (Saturday) will perform, and Lagardere Sports, which runs the event, is expecting the "largest crowds of the four years of concerts at the tournament." The tourney has had "classic rock acts the first two years." AmEx Senior VP/Global Brand Media & Experiences Bess Spaeth said, "We're bringing the unique value proposition of bringing sports and entertainment together." Bohannan notes the value in the ticket -- $50 for tomorrow and $50 for Saturday -- is that the price "includes the ability to watch golf throughout the day and stay for the concert at night." The concept of the tournament selling tickets for music as well as golf "can rub many golf fans the wrong way." But Lagardere officials said that the idea is to "sell tickets to anyone who wants to come to the event." Past concerts at the tournament have brought 8,000-10,000 people to the driving range "after golf is finished." Officials believe this year's crowds "might double those crowds" (Palm Springs DESERT SUN, 1/16).