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Volume 26 No. 227
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Utilizing Expansion Of 5G Will Be Key To Better Live Sporting Events

As the growth of 5G continues to improve fans' in-venue experience, innovation may be driven by the creative side rather than engineering. NextVR Head of Content Danny Keens, who spoke during a sports tech panel at CES in Las Vegas, said, "It’s the implementation of the technology that is absolutely the most important piece. I’ve worked with some of the smartest engineers and developers on the planet; they’ll blow your minds. But it's the creatives who find ways to implement the technology that really rule the roost." On marrying technology with the live sports experience, Boingo Wireless Senior VP/Business Development Doug Lodder said, "There has got to be a connection between the physical world at the game and the digital world that they are carrying in their pocket. Those two bridges are starting to happen." So how will it all take place? Leagues and franchises must be willing to take the plunge on new technology -- and it may be costly. "As far as fans or someone else paying for it, to me that's a bit of a foolish strategy," Lodder said. "You're really kind of waiting for someone else to help you make a bunch of money. There is sometimes a reluctance in this industry (from major sports leagues) to make a bet and go with it." Fox Sports Senior VP/Field & Technical Operations Michael Davies added that 5G will act as the glue to make future innovation possible.