ADWEEK's Richard Collings noted PVH has "agreed to sell the perpetual license it holds" for the Speedo brand in North America and the Caribbean to Pentland Group for $170M. Pentland was already the parent of Speedo Int'l, which it acquired in '91, and owns the swimwear brand's intellectual property. Before, PVH, as the licensee of the Speedo brand, paid royalties to Pentland, but with the transaction, Pentland "assumes direct control of the brand in North America." PVH gained ownership of the perpetual license for Speedo in North America and the Caribbean when it acquired Warnaco for $2.9B in '12 (ADWEEK.com, 1/9).
FRESH THREADS: WOMEN'S WEAR DAILY's Obi Anyanwu notes luxury outerwear brand Mackage is "creating a new men's capsule collection" with Patriots WR Julian Edelman. The "three-piece collection" launching next Wednesday will have "special dual-branded patches that feature a squirrel illustration as a nod to Edelman's nickname on the football field" (WWD.com, 1/10).
CBDEVELOPING: Pro Football HOFer Terrell Davis co-founded CBD sports brand Defy, which can be found in Sprouts Farmers Markets. Davis said, "I knew there was a need out there (because) there was nobody in the performance lane with CBD." Davis added the price of CBD "unfortunately right now is pretty high, but over the next couple of months and years," the company is "hoping the prices go down a little bit." Still, on how the company is doing financially, Davis said, "We're doing, really, really well," adding they are "in talks with a lot of major retailers" ("The Exchange," CNBC, 1/9).