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Volume 26 No. 227
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Hornets, LendingTree Extend Jersey Patch Sponsorship Through '22-23

The Hornets have "reached a three-year extension" with LendingTree to "keep the locally based online lending marketplace company as its jersey advertiser" through the '22-23 NBA season, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. A source said that the agreement "includes a 10% increase for the team from the jersey patch and related advertising LendingTree does with the team and at Spectrum Center." The new deal pushes the company's sponsorship close to $5M per year. Hornets President Fred Whitfield said that the jersey ad revenue is "in line with NBA teams in similar-sized cities," but "declined to disclose specific figures." Spanberg noted since the original agreement was reached in '17, the Hornets have "added LendingTree's logo to game jerseys" worn by G League affiliate Greensboro Swarm, as well as the Hornets' practice jerseys as of the end of the '18-19 season. Other aspects of the agreement include "sponsoring the team's online app, logos on the arena's mobile-entry scanners, fixed signs on the arena concourse, digital ads [on] the scorer's table, basket stanchion, main scoreboard and wraparound graphic boards" (BIZJOURNALS.com, 1/9).