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Volume 26 No. 210
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Sources: Spotify Developing Sports Programs In Podcast Format

Spotify Technology SA is "developing several daily sports shows," as part of the "music-streaming giant's push into original podcasts," according to sources cited by Lucas Shaw of BLOOMBERG NEWS. Sources said that one program "will be a recap of the day in sports and run about 10 minutes." The Swedish company "will probably start" with a single show and "then ramp up." It is "considering a number of options, including audio programs tailored to fans of specific teams." Spotify sees sports podcasts as a "priority" as it "builds out its slate of original and exclusive shows." Spotify Sports Lead of Podcasts Amy Hudson was hired earlier this year, and she has talked with Barack and Michelle Obama's production company, Higher Ground, "about making shows." Spotify is "eager to reduce its reliance on music," and has "pinned much of its future on the growth of podcasting." Music rights holders "collect the majority of Spotify's revenue under the current contracts," which leads to "losses for the company in every year of its existence." Spotify "envisions that listeners and advertisers will shift to on-demand audio from radio, much as viewers have moved to streaming services such as Netflix and Hulu from live TV" (BLOOMBERG NEWS, 1/8).