Penske Plans To Spend Millions On Upgrades To IMS Experience
Roger Penske said he plans to spend "millions of dollars" at Indianapolis Motor Speedway before the Indy 500 in May to improve the fan experience at the track, according to Nathan Brown of the INDIANAPOLIS STAR. Penske earlier this week closed on the deal to buy IndyCar and IMS, but he and IndyCar CEO Mark Miles confirmed there is "only so large a footprint" that can be covered from a renovations standpoint prior to this year's race. Miles said, "We can't do major projects in the weeks available. But if what we want to do gets executed as planned, we'll be ready to pull the trigger after the (Brickyard 400) in July for May 2021. It's just infinite" (INDIANAPOLIS STAR, 1/8). Penske said, "What I'm looking at right now as we go forward over the next three-and-a-half months (is) what can we do, where can we invest to make the guest experience better." Meanwhile, Penske said there are "things outside the track that we can do from an entertainment perspective ... (and) we can broaden the utilization of the track with big events." He said he wants to make IMS the "entertainment capital of Indiana" (WISHTV.com, 1/7).