The NBA, Twitter and Turner Sports today announced a multiyear partnership extension that will bring more live NBA games and on-demand content to Twitter than ever before. For the second consecutive year, the NBA -- through its NBA Digital partnership with Turner Sports -- offers a complementary live streaming option for the second halves of at least 20 TNT broadcasts, featuring marquee regular-season games as well as the All-Star Game and at least 16 playoff games, including the Western Conference Finals. Former NBAer Channing Frye will serve as analyst for the #NBATwitterLive stream alongside a rotating panel of NBA influencers who will also add commentary live for each game available from the @NBAonTNT Twitter handle. Each single-player, iso-cam feed will be voted on by fans from an @NBA poll for the player they want to see featured during the live stream available in the U.S. The NBA and Twitter this season launched a series of new on-demand franchises and more live content for fans globally, including player pregame warmups and, for the first time ever, Q&As for the playoffs and Finals. In addition, fans are now able to vote on their favorite plays, moments and teams to watch during pregame warmups for select games.
