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Volume 26 No. 135
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Networks Moving Away From Once-Trendy Six-Second Commercials

Fox did "not sell any six-second ads" for Super Bowl LIV, and the network "isn't the only one in the industry moving away from a linear ad format that was seen as revolutionary when it was introduced" just 2 1/2 years ago, according to Jason Lynch of ADWEEK. Fox debuted the first six-second linear ...

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