AD AGE's Adrianne Pasquarelli reported ADT "plans to once again advertise in the Super Bowl" this year, following its debut in Super Bowl LIII. An ADT spokesperson "declined to provide further details." ADT's Super Bowl LIII spot starred Drew and Jonathan Scott from HGTV's "Property Brothers" (ADAGE.com, 12/20).
MAKING HER MARK: In Toronto, Steve Simmons noted sponsors are "lining up, as they should," for tennis player Bianca Andreescu, who this year became the first Canadian to ever win a Grand Slam singles title. She recently signed a multiyear deal with Gatorade, and while terms were not announced, it "had to be for some serious coin." Simmons: "There's more on the way" (TORONTO SUN, 12/22).