Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
Print
Sports Business Daily issues
Volume 27 No. 13
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Nate Burleson Stars In DraftKings' NFL Playoffs Ad Campaign

December 23, 2019
Burleson also voiced DraftKings' opening NFL season campaign spot that ran earlier this year
Photo: GETTY IMAGES
Burleson also voiced DraftKings' opening NFL season campaign spot that ran earlier this year
Photo: GETTY IMAGES
Burleson also voiced DraftKings' opening NFL season campaign spot that ran earlier this year
Photo: GETTY IMAGES

CBS and NFL Network personality Nate Burleson will star in DraftKings' new NFL postseason ad campaign, which will "show a giant sportsbook with the betting lines for the NFL's Conference Playoffs," according to Ryan Barwick of ADWEEK. DraftKings will "advertise locally where sports betting is legal, while focusing its national campaign on the daily fantasy sports product with ads running on Fox, the NFL Network and across DraftKings' digital channels." The ads will start running Jan. 18 and will "run right up until the pregame" of Super Bowl LIV on Feb. 2. The ads are "segmented into five 30-second clips as well as one 60-second clip and one 15-second clip." The "Made in America" campaign features Burleson "touting DraftKings' latest promotions and calling on players to 'be brave in the land of the free.'" DraftKings CMO Tom Goedde declined to discuss figures, but said that DraftKings' ad spend this year was "nowhere near the same as in previous years," such as when the company spent a reported $131.4M on television ads in '15. This will be Burleson's second campaign for DraftKings, after "voicing the brand's opening season campaign this fall" (ADWEEK.com, 12/20).

Path 3 Created with Sketch.

previous story

Sources: Luka Doncic Agrees To Five-Year Deal With Jordan Brand

next story

Marketplace Roundup

Most Popular

  1. Kyle Larson Aims For NASCAR Return After Personal Growth
  2. NASCAR Expected To Release '21 Schedule Tomorrow
  3. Saints Tab OVG To Sell Next Superdome Naming Rights Deal
  5. Athlete-Focused PlayersTV Lands Carriage Deal With SlingTV
  6. Titans, Vikings Shut Down Activities In NFL's First Covid Outbreak
  7. NASCAR Moving Homestead-Miami To Second Cup Series Slot
  8. NFL Postpones Sunday's Steelers-Titans Game Amid COVID Outbreak
  9. Source: Cubs Lay Off Some Business Staffers Amid Declining Revenue
  10. Rob Manfred Gets Through Unusual MLB Season, But Challenges Remain
  11. iHeartMedia Adds Sports Breaks Across All Radio Stations