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Volume 26 No. 229
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Ravens Success Should Translate To More Primetime Games In '20

The Ravens and Jackson could become a CBS late-afternoon staple going forward
Photo: GETTY IMAGES
The Ravens and Jackson could become a CBS late-afternoon staple going forward
Photo: GETTY IMAGES
The Ravens and Jackson could become a CBS late-afternoon staple going forward
Photo: GETTY IMAGES

The AFC-leading Ravens "should be a fixture in the NFL's showcase games next year" after three seasons with only three primetime regular-season games, according to sources cited by Jonas Shaffer of the BALTIMORE SUN. The Dec. 1 49ers-Ravens game should settle "any questions about their national appeal," as Fox’ afternoon broadcast was the "most watched singleheader in any week of the NFL season" since '15. Nearly 21 million viewers "tuned in." Even "more remarkably, the telecast didn’t air in any of the nation’s top four media markets." Meanwhile, in two "mostly uncompetitive games," the Ravens "delivered solid prime-time ratings." Their 37-20 win on NBC in Week 9 over the then-unbeaten Patriots "averaged 22 million viewers," the fourth-largest audience for a Week 9 “SNF” game since '99. The Ravens’ rout of the Rams three weeks later ended a three-game streak of at least 12 million viewers for ESPN's “MNF” but still "drew the show’s highest Week 12 ratings in three years." If the Ravens and QB Lamar Jackson "remain must-see TV, they could become a late-afternoon staple for CBS" (BALTIMORE SUN, 12/12).