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Volume 27 No. 10
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NFL's Roger Goodell Tops SBJ's List Of 50 Most Influential

NFL Commissioner ROGER GOODELL has been selected as SPORT BUSINESS JOURNAL's Most Influential Person in Sports Business, and SBJ's Ben Fischer writes the NFL "maintains its iron-clad grip on the hearts and minds of the American sports fan." The league has "near total control of the country's most-watched broadcasts and the public relations crisis" of the '17 season is now a "distant memory." Goodell, now in his 14th year on the job, has "kept the top dog on top." No single exec "drives more decisions across media, Fortune 500 brands and competing sports properties." Now in the "middle of a two-year comeback, Goodell has moved the NFL subtly away from its conservative reputation in search of more fans, bringing content to TikTok and bridging cultural gaps by enlisting influencers" such as pro gamer TYLER "NINJA" BLEVINS and actor DWAYNE JOHNSON. This year, Goodell "stood with JAY-Z to announce a cross-cultural partnership between the league and Jay-Z's Roc Nation" (SPORTS BUSINESS JOURNAL, 12/9 issue).

RANK
EXEC
RANK
EXEC
1
NFL's Roger Goodell
26
WWE's Vince McMahon
2
NBA's Adam Silver
27
Agents Scott Boras & Rich Paul
3
MLB's Rob Manfred
28
NBPA's Michele Roberts
4
Fox Sports' Eric Shanks &
Michael Silverman
29
Activision Blizzard's Bobby Kotick
5
USWNT
30
Serena Williams
6
CBS Sports' Sean McManus &
David Berson
31
FanDuel's Matt King, MGM Resorts Int'l's Jim Murren & William Hill's Joe Asher
7
NHL's Gary Bettman
32
Amazon's Marie Donoghue
8
ESPN's Jimmy Pitaro & Disney's Kevin Mayer
33
NASCAR's Jim France & Steve Phelps
9
NBC Sports' Mark Lazarus & Pete Bevacqua
34
A-B InBev's Marcel Marcondes &
Nick Kelly
10
LeBron James
35
USOPC's Sarah Hirshland & Susanne Lyons
11
Cowboys' Jerry Jones
36
Bruin Sports Capital's George Pyne
12
Wasserman's Casey Wasserman
37
California Gov. Gavin Newsom
13
Patriots' Robert Kraft
38
Penske Corp.'s Roger Penske
14
AEG's Phil Anschutz
39
Learfield IMG College's Greg Brown
15
Nike's John Donahoe & John Slusher
40
Adidas' Zion Armstrong
16
Turner Sports' Jeff Zucker &
Lenny Daniels
41
Coca-Cola's Bea Perez & John Mount
17
Endeavor's Ari Emanuel, Patrick Whitesell & Mark Shapiro
42
NCAA's Mark Emmert
18
MLS' Don Garber
43
MLBPA's Tony Clark
19
CAA Sports' Michael Levine &
Howard Nuchow
44
PepsiCo's Adam Harter &
Gatorade's Brett O'Brien
20
Rams' Stan Kroenke
45
DAZN's John Skipper
21
Fanatics' Michael Rubin
46
ACC's John Swofford
22
PGA Tour's Jay Monahan
47
Sinclair's Chris Ripley
23
Clippers' Steve Ballmer
48
SEC's Greg Sankey
24
Live Nation's Michael Rapino
49
Octagon's Rick Dudley
25
NFLPA's DeMaurice Smith
50
Mavericks' Cynthia Marshall
Download the
SBJ Most influential Chart