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Marketing and Sponsorship

Rick Roll: Pringles, Adult Swim Pair On Super Bowl LIV Spot

The special Pickle Rick flavor is in reference to a season 3 episode of "Rick and Morty"PRINGLES

Pringles is the latest brand to "confirm a Super Bowl ad buy," and is "teaming up with Adult Swim on a 'Rick and Morty'-themed spot" for the game, according to Jessica Wohl of AD AGE. In conjunction with the Super Bowl spot, Pringles also "plans to sell a Pickle Rick flavor of Pringles, an effort that surely will generate buzz" among the show's fans. The flavor references a season 3 episode of the show in which Rick "turns himself into a pickle and avoids a trip to family therapy." That now is the "basis for Pringles to continue the 'flavor stacking' premise seen in the brand's first two Super Bowl spots." The Super Bowl LIV ad will be Pringles' "third consecutive" spot in the game, and is "set to air during the second quarter." The spot was "created by Adult Swim in partnership" with Grey, N.Y., which also "worked on Pringles' first two Super Bowl spots" (ADAGE.com, 12/11).

REVVING UP AGAIN: AD AGE's E.J. Schultz reported Audi will "use the Super Bowl to debut a new global campaign" from 72andSunny, Amsterdam. The automaker "did not share creative details or the length of the spot," only saying that it "will be 'occupying one of the world's most coveted ad breaks.'" The buy marks Audi's "second straight Super Bowl ad and the eleventh time it will appear in the game." Audi is the fourth auto brand to "publicly confirm a Super Bowl ad buy" for this season (ADAGE.com, 12/10).

SMALLTOWN, U.S.A.: In South Carolina, Conner Mitchell reports a Budweiser commercial to be considered for the game "will be shot" in downtown Summerville this week. Kale Murphy, Chelsea Pictures' location manager on the spot, said that he "couldn't release details of the plot of the commercial due to contracts the agency had recently signed." Murphy: "It's basically an overview featuring 'Anytown' America with some quirky characters" (Charleston POST & COURIER, 12/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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