Group Created with Sketch.
Volume 27 No. 10
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Rick Roll: Pringles, Adult Swim Pair On Super Bowl LIV Spot

The special Pickle Rick flavor is in reference to a season 3 episode of "Rick and Morty"
Photo: PRINGLES
The special Pickle Rick flavor is in reference to a season 3 episode of "Rick and Morty"
Photo: PRINGLES
The special Pickle Rick flavor is in reference to a season 3 episode of "Rick and Morty"
Photo: PRINGLES

Pringles is the latest brand to "confirm a Super Bowl ad buy," and is "teaming up with Adult Swim on a 'Rick and Morty'-themed spot" for the game, according to Jessica Wohl of AD AGE. In conjunction with the Super Bowl spot, Pringles also "plans to sell a Pickle Rick flavor of Pringles, an effort that surely will generate buzz" among the show's fans. The flavor references a season 3 episode of the show in which Rick "turns himself into a pickle and avoids a trip to family therapy." That now is the "basis for Pringles to continue the 'flavor stacking' premise seen in the brand's first two Super Bowl spots." The Super Bowl LIV ad will be Pringles' "third consecutive" spot in the game, and is "set to air during the second quarter." The spot was "created by Adult Swim in partnership" with Grey, N.Y., which also "worked on Pringles' first two Super Bowl spots" (ADAGE.com, 12/11).

REVVING UP AGAIN: AD AGE's E.J. Schultz reported Audi will "use the Super Bowl to debut a new global campaign" from 72andSunny, Amsterdam. The automaker "did not share creative details or the length of the spot," only saying that it "will be 'occupying one of the world's most coveted ad breaks.'" The buy marks Audi's "second straight Super Bowl ad and the eleventh time it will appear in the game." Audi is the fourth auto brand to "publicly confirm a Super Bowl ad buy" for this season (ADAGE.com, 12/10).

SMALLTOWN, U.S.A.: In South Carolina, Conner Mitchell reports a Budweiser commercial to be considered for the game "will be shot" in downtown Summerville this week. Kale Murphy, Chelsea Pictures' location manager on the spot, said that he "couldn't release details of the plot of the commercial due to contracts the agency had recently signed." Murphy: "It's basically an overview featuring 'Anytown' America with some quirky characters" (Charleston POST & COURIER, 12/11).