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Volume 27 No. 10
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Bojangles' Out As Title Sponsor Of NASCAR Darlington Race

Bojangles' "will not be the sponsor" for next year's NASCAR Cup Series Southern 500 at Darlington Raceway, according to South Carolina-based WMBF-NBC. Bojangles' was "first named the title sponsor" in March '12, but a new logo for the Southern 500 "appeared on Darlington Raceway's website" yesterday. Bojangles' name "was not included." Darlington President Kerry Tharp said in a statement the track looked forward to Bojangles' "continued involvement in NASCAR for many years to come." A Bojangles' statement said NASCAR will remain an "important part of our sports marketing strategy," with those plans to be announced "in the near future" (WMBFNEWS.com, 12/10).