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Volume 26 No. 209
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Kroenke-Backed Call Of Duty Team Looks To Gain Traction In L.A.

Players from the L.A. Guerrillas team, which will be competing in the new Call of Duty League, were introduced for the first time at the L.A. Coliseum on Sunday night and "took in the Rams' game" from a field suite with Kroenke Sports & Entertainment Vice Chair Josh Kroenke, according to Arash Markazi of the L.A. TIMES. The players also were "joined by Jaime Foxx, Leonardo DiCaprio and Margot Robbie." The Guerrillas are owned by KSE and officially will begin play next month. Guerrillas captain Patrick Price said, "Josh Kroenke and his family have really accepted us." The Kroenkes' OWL and CDL teams are "run out of the Hollywood Park site" where SoFi Stadium is being constructed. There is a 6,000-seat performance facility "being built at the venue" which also will serve as the home of the Guerrillas and OWL Gladiators. Price: "The cross promotion is super important. The Rams are L.A.'s NFL team and we want to be L.A.'s Call of Duty team. Building our fan base in our home city is important. In the past, fan bases have followed the most popular players, but this is our market and we want to represent Los Angeles" (L.A. TIMES, 12/10).

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