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Volume 26 No. 227
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Land Rover Takes Wraps Off First U.S. Ski & Snowboard Creative

Land Rover released its first creative featuring its U.S. Ski & Snowboard sponsorship today, a 30-second spot including Gold Medal-winning alpine skier Mikaela Shiffrin. The spot will air during NFL games on CBS and Fox starting this week. Land Rover also has secured the involvement of five other USS athletes: freeskiers David Wise and Maggie Voisin, snowboarder Maddie Mastro and alpine team members Bryce Bennett and Steven Nyman. The automaker, which earlier this year took over the auto category for USS after Toyota's three-year run, also has entitlement rights to the alpine team, and will be presenting sponsor of the Visa Big Air Presented by Land Rover event at Atlanta's SunTrust Park on Dec. 20-21.