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Volume 26 No. 89
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NHL, Jägermeister Extending Deal After Successful First Year

The NHL and Jägermeister are extending their partnership after an initial one-year deal that will see the brand remain the official shot of the NHL. Terms of the pact were not disclosed, but Jägermeister will continue to have a footprint at NHL tentpole events such as the Winter Classic, ...

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