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Volume 27 No. 27
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Brewery Honors Lamar Jackson With Beer, But Without Licensing Rights

Maryland-based Hysteria Brewing Company is making a beer to "honor" Ravens QB Lamar Jackson, and the #MVP IPA's can "shows a player in a purple '8' jersey, Jackson's number, holding a hop like a football," according to Christina Tkacik of the BALTIMORE SUN. The beer still is "about three weeks away from being released," but Hysteria Brewing Dir of Sales & Marketing Ty Kreis already "posted a photo of the packaging on social media." On Wednesday, Kreis said that he was "hoping that the label is sufficiently vague so as not to pose any legal problems." He said, "It's literally a dude with a purple jersey with a number eight. We don't really see how we could have done anything wrong." Tkacik notes the label "does not feature Jackson's name." But on Thursday, Kreis said that he had "heard from the NFL and decided to make some 'minor changes on the label in order to get rid of any possible confusion that it may have caused.'" Baltimore-based attorney Cynthia Blake Sanders said that even with the beer not yet available for purchase, the "rendering on Facebook could pose a problem" for Hysteria Brewing. She said, "They're marketing a beer that they don't have a license for, and even that could be a problem." A Ravens spokesperson did not say "what action, if any," the team planned to take on the matter (BALTIMORE SUN, 12/6).