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Marketing and Sponsorship

Marketplace Roundup

In Pittsburgh, Joe Rutter wrote as long as the Steelers "keep winning" with rookie QB Devlin "Duck" Hodges, "expect Duckmania to keep flying high." Hodges is 2-0 as a starter this season, and "one of the perks" he has enjoyed is "free duck-hunting apparel from manufacturers." He wore a "brown cap that promoted a hunting apparel company" to a postgame news conference, "not realizing it violated NFL rules." He "quickly removed it when informed by team personnel" (TRIBLIVE.com, 12/4).

SALTWATER SHIRTS: GOLFCHANNEL.com's Brentley Romine noted golfer Bryson DeChambeau was "happy to sport Puma's new Saltwater collection" yesterday at the PGA Tour Hero World Challenge. DeChambeau's shirt, called the "Predator Polo," featured an "array of sharks and stingrays." He said Puma offered him the "turtle one," but that was "not going to happen." DeChambeau, a "target of slow-play critics in recent years," was referring to Puma's "Slow Play Polo" design, which also is part of the collection (GOLFCHANNEL.com, 12/4).

LENDING VOICE: In Green Bay, Haley BeMiller notes the Oneida Nation "wants to send a clear message to football fans" by airing a 30-second ad during Sunday's Redskins-Packers game that "promotes the diversity of the northeastern Wisconsin tribe." The video, to be played on Lambeau Field's video board, "aims to serve as a contrast to protests outside the stadium over the visiting team's controversial Redskins name and logo" (GREEN BAY PRESS-GAZETTE, 12/5).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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