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Volume 26 No. 203
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Antetokounmpo Building Extensive Global Portfolio Of Endorsements

Bucks F Giannis Antetokounmpo's status as the "first non-American to have a Nike shoe" serves as a "valuable tool to leverage more of what he's trying to do with growing his portfolio of endorsement deals," according to Bill Shea of THE ATHLETIC. In addition to Nike, Antetokounmpo has done endorsement deals with Metro by T-Mobile, Hulu, JBL Audio, NBA 2K, BMO Harris Bank, Aegean Airlines, men's fragrance line STR8, Swedish milk producer Milko, Chinese TV manufacturer TCL, Swiss luxury watchmaker Tissot and Chicago-based Mediterranean food maker Kronos Foods. That list shows his "international crossover appeal as a foreign-born NBA superstar." Octagon Basketball agent Alex Saratsis said, "When a company like Nike is willing to invest that kind of time and money into an athlete, it shows other brands that he stands for all the right things, that he can move product and raise awareness." Saratsis added that "some new endorsements will be announced over the next couple of months," with some of those deals including an "equity stake in the company for Antetokounmpo in addition to cash payments." Antetokounmpo in June unveiled his Zoom Freak 1 shoe line in his native Greece. The reigning NBA MVP is "said to be now getting" $9M a year from Nike. The company is "already at work" on the next generations of his signature shoe, and the the Zoom Freak 2 "should drop" in the second half of '20 (THEATHLETIC.com, 12/2).