PGA Tour Moving Quickly To Capitalize On Legal Gambling
The PGA Tour has been "going all in on gambling" since the Supreme Court's ruling, moving at a "speed not usually seen in golf," according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. The Tour in November '18 signed an agreement with IMG Arena for the London-based company to be the "official data distributor for media and betting purposes of its proprietary ShotLink system." The original deal was "specific to the international marketplace." However, PGA Tour Senior VP/Tournament Administration & Anti-Doping Andy Levinson said that an updated contract now has IMG Arena "working to enable betting on the tour in the U.S." in '20. Fans interested in gambling should "expect to see an early emphasis on par-3 holes, where the tour is planning to add exclusive live video coverage for betting purposes." Future possibilities include "separate video feeds specific to gambling, such as odds and propositions scrolling across the screen." Meanwhile, one of the "enormous challenges" regarding the Tour's gambling efforts is the ShotLink system. Accuracy has "always been important to the tour, but now it will be of utmost concern, as well as speed," considering the betting implications. Levinson said that a "ShotLink 2.0" has been "developed and that there will be more devices to measure" shots. Farmers Insurance Open CEO & Tournament Dir Marty Gorsich said that of his 1,100 volunteers for the event, 60 have been "dedicated to ShotLink in the past." The Tour "asked him to up that to 90 for the coming year" (SAN DIEGO UNION-TRIBUNE, 12/1).