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Marketing and Sponsorship

David Beckham's Holding Company Loses Nearly $2M In '18

BBH earned a profit of $2.7M in '18, down from $15.2M in '17, with stripped down non-controlling interestsGETTY IMAGES

The holding company for David and Victoria Beckham registered "a loss of" $1.9M (all figures U.S.) in FY '18, according to Samantha Conti of WOMEN'S WEAR DAILY. Beckham Brand Holdings had "posted a profit" of $15.9M in '17. BBH is a "holding company for the David Beckham business and brand and for Victoria Beckham's eponymous fashion label." Stripping out "non-controlling interests, BBH achieved a profit" of $2.7M in '18, compared with $15.2M in '17. Last year was one of "reorganization and rationalization at BBH." In the 12 months to Dec. 31, 2018, David Beckham "established an independent entity to oversee business and brand management operations after splitting with long-term partner Simon Fuller and XIX Entertainment." BBH also "secured investment partners" for Inter Miami CF. The David Beckham portfolio is a "broad one: In addition to Inter Miami CF, Beckham has partnerships with brands including Adidas, Sands, AIA, Haig, House 99 and Tudor." His charity-focused activity includes his "work for UNICEF through the Seven Fund, campaigns for Malaria No More and his role as ambassadorial president of The British Fashion Council" (WWD.com, 11/29).

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