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Volume 26 No. 207
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Mavericks' City Edition Jerseys Draw Comparisons to '90s TV Shows

The Mavs' jersey design went through eight renditions before settling on the final product
Photo: nbae/getty images
The Mavs' jersey design went through eight renditions before settling on the final product
Photo: nbae/getty images
The Mavs' jersey design went through eight renditions before settling on the final product
Photo: nbae/getty images

The Mavericks donned their '19-20 City Edition jerseys for the first time this season on Tuesday against the Clippers, and some fans at American Airlines Center "grew an appreciation for the uniforms after seeing them in action," according to Selby Lopez of the DALLAS MORNING NEWS. The jerseys "drew numerous comparisons to hit '90s shows, clothing and more" (DALLAS MORNING NEWS, 11/27). THE ATHLETIC's Tim Cato noted Already Design Chief Creative Officer Tex Moton "began working" on the City Edition jersey nearly two years ago. The Mavs did not "provide Moton with any specific guidance or direction he was required to follow." The design "progressed through about eight renditions, which included variations upon the colors, the shading and the design requirements provided by Nike." The graffiti typeface used for the "Mavs" lettering could not be "copied for the jerseys' numbers or names due to league regulations." Additionally, the "gradient blue, which fades into solid navy once it reaches the shorts, was originally planned to continue all the way down." Nike, "wary of how it would look on players with drastically different heights, limited it solely to the jersey." This year's jerseys also serve as the "face of the team's Art + Basketball campaign, something that the Mavericks are embracing and amplifying through local artists in many other manners" (THEATHLETIC.com, 11/26).

MAS MIAMI: ESPN's Amin Elhassan said of the Heat's Vice-themed, powder-blue City Edition uniform, "Every year, they've got the best City edition jerseys." ESPN's Jorge Sedano: "They are beautiful. And last year's were nice, too -- they had the black ones with the pink, and the pink ones with the black. They're doing it right for sure." Elhassan: "They're the best, no doubt" ("The Jump," ESPN, 11/26). SI.com's Jarrel Harris: "Perfect uniforms. Loss for words. I don't know how they are going to top this next season but I am fine with them bringing it back" (SI.com, 11/26).