In K.C., Pete Grathoff notes Hy-Vee's latest commercial shows Chiefs QB Patrick Mahomes "putting away groceries, hanging coats and doing other things without looking" in a "nod to his famous no-look passes." When he "asks if anyone wants a knife, everyone quickly says no." Mahomes then "slyly looks back at the camera" (K.C. STAR, 11/26).
ROGER THAT: Swiss shoe company On co-founder Caspar Coppetti said that new investor Roger Federer "will work on the performance product, the design center and sports marketing" in his new role. He added that Federer will also "work on women’s and men’s products, but the designs are pretty unisex." Federer’s first product range in which he has had input "will come out next summer." Coppetti said that Federer "won't be working on apparel, just footwear" (WWD.com, 11/25).
JOB WELL DONE: The Cubs were named MLB Retailer of the Year, while the Cardinals earned the league's Hard Goods Retailer of the Year at the annual MLB Retail Summit. The Cubs revamped their experience inside Wrigley Field over the last five seasons, while the Cardinals increased their quantity of products available inside Busch Stadium this past season (MLB).