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Volume 26 No. 65
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Broncos Bringing Back Brittany Bowlen For New VP Role

Bowlen’s performance in the VP role could influence the speed at which she is promoted

The Broncos will announce today that BRITTANY BOWLEN, daughter of late Owner PAT BOWLEN and his expected successor, will join the team Dec. 2 as VP/Strategic Initiatives. Bowlen will be given a broad portfolio that touches much of the team’s business operations and calls for her to speak regularly with other NFL clubs. The newly created position is the strongest sign yet that the three-person trust overseeing the Bowlen estate intends to officially name her controlling owner, though its authority to take that step remains in litigation and arbitration. "Brittany’s expressed an interest in earning the right to succeed her father, and this is the next step in that process,” said Broncos President & CEO JOE ELLIS, also a trustee. “She’s focused on that goal and is working toward it. We’re looking forward to her returning to work for the Broncos, knowing that her experience can help us in a lot of areas and that she has the potential to succeed her father." Bowlen, 29, will report to both CCO MAC FREEMAN and CFO JUSTIN WEBSTER. She will oversee the south development project at Empower Field at Mile High, implement a strategy to improve the fan experience, collaborate across departments on business analytics, develop a diversity and inclusion plan, and monitor industry trends for best practices that can be applied in Denver (Ben Fischer, THE DAILY).

TAKING THE NEXT STEP: In Denver, Mike Klis notes although the three trustees of the Pat Bowlen trust -- Ellis, Broncos Exec VP & General Counsel RICH SLIVKA and Denver attorney MARY KELLY -- have "repeatedly said there is no timetable on naming the Broncos' next principal owner, it now appears Brittany is on an accelerated path." Ellis said, "Brittany is working toward earning the right to succeed her father, and this is the next step in that process." Klis notes Ellis "speaking specifically to Brittany working toward -- not just wanting -- the right to succeed her father is notable." Ellis has "long said there is no depth chart as to which of Pat Bowlen's seven children will eventually replace him as the Broncos' principal owner." His response "strongly suggests -- if not confirms -- Brittany Bowlen is now the clear choice of the trustees." Brittany Bowlen is "expected to have a presence at the Broncos' training facility, where her dad spent the majority of his 30-plus years as Broncos owner." Her role is "expected to eventually expand to include football operations" (, 11/25). In Denver, O'Halloran & Newman write it has been "widely believed" that the trustees "prefer Brittany Bowlen as the next controlling owner." The trustees have run the Broncos since '14, when Pat Bowlen "stepped aside because of Alzheimer's." Meanwhile, separate from Brittany Bowlen's status with the Broncos have been a "long line of legal proceedings" since October '18, when BILL BOWLEN, Pat's brother, "asked the court to remove the trustees from power." That case was "dismissed in August." Then in September, Pat Bowlen's oldest daughters, BETH BOWLEN WALLACE and AMIE KLEMMER, "challenged the validity of the trust in Arapahoe County District Court" (DENVER POST, 11/25).