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Marketing and Sponsorship

Marketplace Roundup

MLB.com's Adam McCalvy notes Brewers RF Christian Yelich is on the "cover of 'RBI Baseball 20' wearing the new logo unveiled by the Brewers just this week." On the cover, Yelich "wears one of the team's new cream-colored home uniforms with block lettering and accents reminiscent" of what the team wore in '70. Yelich is the "first player in franchise history to be featured on the cover of an MLB-licensed video game," and the "sixth player to appear on the cover of the game since MLB relaunched the brand in '14." There was "no cover athlete that year" (MLB.com, 11/20).

WATCH THE THRONE: CNBC.com's Jabari Young noted Rockets F P.J. Tucker is "close to signing his next endorsement deal" since his shoe contract with Nike expired Oct. 1. Tucker has "been with Nike throughout his career and has been in negotiations with the company since his deal ended." Tucker also "received interest from Puma, Adidas and New Balance." Part of the "intrigue of signing Tucker" is his "massive shoe collection, labeling Tucker the 'Sneaker King'" (CNBC.com, 11/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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