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Marketing and Sponsorship

Trump Ad Could Mark First-Ever Presidential Campaign In Super Bowl

It appears likely that President Trump’s re-election campaign will buy an ad during the Super Bowl LIV telecast, marking what would be the first time in recent memory that a national election ad will appear during the big game. Multiple sources say Trump's team has agreed on the broad terms for buying an ad, which Fox is selling for as much as a record $5.6M per 30-second spot. It is not known how much Fox has agreed to price the ad spot for the campaign. No contract is signed yet and the campaign still could opt out of placing a high-priced ad during the game, which is one day before the Iowa caucuses in February. Veteran ad sales execs said that they cannot recall the last time a presidential campaign bought a national spot during the Super Bowl, a game that commands the highest ad rates on TV. On occasion, campaigns run ads locally or regionally during the Super Bowl, but it is rare to see a national sale like this for a political ad. Four years ago, when CBS carried Super Bowl 50, none of the campaigns ran national ads.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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