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Marketing and Sponsorship

Trump Ad Could Mark First-Ever Presidential Campaign In Super Bowl

It appears likely that President Trump’s re-election campaign will buy an ad during the Super Bowl LIV telecast, marking what would be the first time in recent memory that a national election ad will appear during the big game. Multiple sources say Trump's team has agreed on the broad terms for buying an ad, which Fox is selling for as much as a record $5.6M per 30-second spot. It is not known how much Fox has agreed to price the ad spot for the campaign. No contract is signed yet and the campaign still could opt out of placing a high-priced ad during the game, which is one day before the Iowa caucuses in February. Veteran ad sales execs said that they cannot recall the last time a presidential campaign bought a national spot during the Super Bowl, a game that commands the highest ad rates on TV. On occasion, campaigns run ads locally or regionally during the Super Bowl, but it is rare to see a national sale like this for a political ad. Four years ago, when CBS carried Super Bowl 50, none of the campaigns ran national ads.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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