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Volume 26 No. 205
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Trump Ad Could Mark First-Ever Presidential Campaign In Super Bowl

It appears likely that President Trump’s re-election campaign will buy an ad during the Super Bowl LIV telecast, marking what would be the first time in recent memory that a national election ad will appear during the big game. Multiple sources say Trump's team has agreed on the broad terms for buying an ad, which Fox is selling for as much as a record $5.6M per 30-second spot. It is not known how much Fox has agreed to price the ad spot for the campaign. No contract is signed yet and the campaign still could opt out of placing a high-priced ad during the game, which is one day before the Iowa caucuses in February. Veteran ad sales execs said that they cannot recall the last time a presidential campaign bought a national spot during the Super Bowl, a game that commands the highest ad rates on TV. On occasion, campaigns run ads locally or regionally during the Super Bowl, but it is rare to see a national sale like this for a political ad. Four years ago, when CBS carried Super Bowl 50, none of the campaigns ran national ads.