Group Created with Sketch.
Volume 26 No. 210

Marketing and Sponsorship

It appears likely that President Trump’s re-election campaign will buy an ad during the Super Bowl LIV telecast, marking what would be the first time in recent memory that a national election ad will appear during the big game. Multiple sources say Trump's team has agreed on the broad terms for buying an ad, which Fox is selling for as much as a record $5.6M per 30-second spot. It is not known how much Fox has agreed to price the ad spot for the campaign. No contract is signed yet and the campaign still could opt out of placing a high-priced ad during the game, which is one day before the Iowa caucuses in February. Veteran ad sales execs said that they cannot recall the last time a presidential campaign bought a national spot during the Super Bowl, a game that commands the highest ad rates on TV. On occasion, campaigns run ads locally or regionally during the Super Bowl, but it is rare to see a national sale like this for a political ad. Four years ago, when CBS carried Super Bowl 50, none of the campaigns ran national ads.

The Flyers and Wells Fargo Center have "signed an exclusive multiyear partnership" with Coca-Cola, which will become the official beverage partner of the team and arena, according to John George of the PHILADELPHIA BUSINESS JOURNAL. Coca-Cola now is also the official beverage partner at Lincoln Financial Field and Citizens Bank Park. The new deal for Wells Fargo Center "covers not just carbonated soft drinks but also water, juices, teas, and sports drinks." Coca-Cola will also be the title sponsor for the soon-to-be-launched Wells Fargo Center "Big Ticket Giveaway," where one fan will "win tickets to all regular season Flyers home games and each concert or special event at the arena for a calendar year." The partnership will "feature co-branded programs in and around the arena and at retail locations throughout the Philadelphia region, and include digital signs inside and outside the arena." The deal also has a social media presence, with Coca-Cola "becoming the presenting partner of Flyers goals on Twitter." Coca-Cola "joins Rush Street Interactive and Rivers Casino, PetSmart and Jagermeister as new marketing partners" for the Flyers and Wells Fargo Center this season. Terms of the deal were not disclosed (BIZJOURNALS.com, 11/19).