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Volume 27 No. 4
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Lakers Launch Free-To-Play Prediction Game On Team App

The Lakers and GTG Network, a sports gamification and content provider, have "partnered up to launch a free-to-play prediction and fan engagement game" customized for fans on the team's official app called "Lakers Fan Pick," according to Eduardo Gonzalez of the L.A. TIMES. Prior to the start of each Lakers game, fans can "log onto the Lakers app on their mobile device and click on the 'Lakers Fan Pick', a prediction competition for each Lakers game this season." Some of the categories fans can make predictions are on "whether the points scored in the game will go over or under a specific total, through to a 'wild card' pick such as total points for specific players." Each prediction category has a "coin multiplier, which multiplies the number of coins users receive for correct picks." Fans can "earn additional coins by playing an arcade-style basketball game called 'Hoops Galore.'" All coins earned at the conclusion of the Lakers game "can be used for sweepstakes entries, prizes such as Lakers gear, and tickets for future games." Both games are "only available a couple of hours before a Lakers game until the conclusion of the game." GTG Network co-Founder & Partner Nathan Rothschild said, "Our deal is direct with the Lakers, but we're in discussions with a number of other teams, both in the NBA as well as other pro-leagues" (L.A. TIMES, 11/19).