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Volume 26 No. 210

Franchises

The Brewers will undergo a "branding overhaul," confirming "growing rumors that they are returning to the clever, memorable ball-in-glove logo that came to identify the team" until '94, according to a front-page piece by Tom Haudricourt of the MILWAUKEE JOURNAL SENTINEL. The team gave the logo some "modern flourishes, connecting the 'm' and 'b' that form the glove, changing the color from royal blue to navy blue and putting two seams on a now centered baseball to give it a more authentic look." Brewers President of Business Operations Rick Schlesinger said that the "intent was to stay true to the nature of the original logo while bringing it forward to mesh with a rebranding of player uniforms as well." The new logo and uniforms will "coincide with the team's 50th anniversary celebration" next season. The Brewers over the years have introduced "'retro' uniforms and merchandise featuring the original ball-in-glove design," and the "cash receipts told them this is what many fans wanted to buy and wear." Along with the new logo, the team unveiled four new uniforms for next season, two home versions and two road versions. The primary home uniform features a "cream color instead of traditional white," which is a "nod to the city of Milwaukee's nickname as 'Cream City." The alternate home uniforms are a "nod to the retro style the team has worn on Fridays for several seasons, with the pinstripes that were standard" for the team in the '70s. Meanwhile, the primary road uniforms will be "gray with gold and blue piping" (MILWAUKEE JOURNAL SENTINEL, 11/19).

STAR-STUDDED UNVEILING: In Milwaukee, Todd Rosiak noted Baseball HOFer Rollie Fingers and former MLBer Cecil Cooper, both former Brewers, were "among the several hundred in attendance" at the rebranding unveiling. MLB Commissioner Emeritus Bud Selig and longtime team radio announcer Bob Uecker spoke at the event. Current players Ryan Braun, Brandon Woodruff, Brent Suter and Keston Hiura took the stage as well, "each modeling one of the four iterations of the uniforms." Braun, who was "first up and wearing the cream-colored primary home uniform, left no doubt he is on board with the updates." Braun said that it will "take him a little time to choose which of the four will ultimately be his favorite." Rosiak notes several hundred fans "spilled into the remodeled team store as soon as the doors opened" after the reveal, and "not surprisingly business was brisk." Woodruff, Suter and Hiura all "came down to sign autographs after their turns as models" (MILWAUKEE JOURNAL SENTINEL, 11/19).

The additional PSL revenue allowed for a $90M budget increase for the Allegiant Stadium project
Photo: RAIDERS
The additional PSL revenue allowed for a $90M budget increase for the Allegiant Stadium project
Photo: RAIDERS
The additional PSL revenue allowed for a $90M budget increase for the Allegiant Stadium project
Photo: RAIDERS

The Raiders have brought in nearly $400M in "personal seat license fees" for Allegiant Stadium ahead of their move to Las Vegas next season, according to Bryan Horwath of the LAS VEGAS SUN. The PSLs are "required for the right to purchase season tickets" at the new stadium, and the team already has accounted for $399.3M in license sales. The team's initial stadium budget called for $200M in PSL revenue, but the added funds "allowed builders to increase the project" by $90M to a total of $1.97B. Raiders President Marc Badain said that less than 2% of the "available PSLs for the new stadium remain" (LAS VEGAS SUN, 11/19). In Las Vegas, Alan Snel wrote the Raiders "hit the jackpot" with their PSL sales, about 30% of which came from buyers "outside Las Vegas." Badain said that "game ticket sales" also will be completed in the next few weeks. He added that event organizers are "contacting the Raiders to stage events at the stadium" (LVSPORTSBIZ.com, 11/18).

ON-TIME ARRIVAL: In Las Vegas, Richard Velotta notes Allegiant Stadium "continues to be on time and on budget, even though completion of the cable net to support the translucent polymer roof won't be completed until mid-December." Allegiant Stadium COO Don Webb said that the project "remains on track for substantial completion on July 31" (LAS VEGAS REVIEW-JOURNAL, 11/19).

NWSL club Sky Blue FC and the Red Bulls have "inked a deal" for Sky Blue to play all of their home matches at Red Bull Arena next year, according to Melanie Anzidei of the Bergen RECORD. This past season, Sky Blue relocated two home matches from Rutgers' Yurcak Field to Red Bull Arena to "meet a growing demand in attendance." While Yurcak "could only seat an estimated 5,000 fans" -- the matches at Red Bull Arena saw crowds of 8,314 in October and 9,415 in August. Sky Blue earlier this year announced that they were "actively searching for a new home." The two matches at Red Bull Arena "served as a test case for this eventual move." Red Bull Arena is entering its 11th season in '20, and the venue has been "lauded by soccer aficionados as the perfect arena for soccer matches because of its intimate size" (Bergen RECORD, 11/19).

The MLB Rangers' new $12.5M Latin America academy has "finally caught up the Rangers in the facilities race in the Dominican Republic," according to Jeff Wilson of the Ft. Worth STAR-TELEGRAM. The project, which took over three years to complete, is a "big deal" for both the club and the country. The academy features "three full fields and a half-field spread across 26 acres." Additionally, a 30,000-square foot dormitory can "house 96 players and 29 coaches," while the 18,500-square foot clubhouse "holds 100 lockers." The dedication ceremony for the facility last week featured Dominican President Danilo Medina and U.S. Ambassador to the Dominican Republic Robin Bernstein. Several Rangers players from the country, including P Jose Leclerc, utility player Danny Santana and 1B Ronald Guzman, also "attended the ceremony." The main playing surface was named "Adrian Beltre Field" (Ft. Worth STAR-TELEGRAM, 11/16).

ACTIONS SPEAK LOUDER: In Dallas, Evan Grant wrote the Latin America academy is "part of a bigger effort" by the Rangers' organization. The team has "long said they wanted to be an organization known for treating its people well," and their "recent construction projects reinforce that" (DALLAS MORNING NEWS, 11/16).