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Volume 27 No. 10
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Media Writer Breaks Down Pregame Shows' Kaepernick Coverage

All of the major NFL pregame shows covered Kaepernick's workout
Photo: GETTY IMAGES
All of the major NFL pregame shows covered Kaepernick's workout
Photo: GETTY IMAGES
All of the major NFL pregame shows covered Kaepernick's workout
Photo: GETTY IMAGES

Each of the NFL pregame shows yesterday addressed Colin Kaepernick's weekend workout, and while there was some "good work along the way," there also was "little mention of NFL owners," according to Richard Deitsch of THE ATHLETIC. CBS' "The NFL Today" had its "entire on-air group -- James Brown, Nate Burleson, Bill Cowher, Boomer Esiason and Phil Simms -- weigh in on Kaepernick." They also showed "some of Kaepernick's statement to the media, and a short Jason La Canfora report about NFL teams not being happy with the change in venue." The Kaepernick segment "went a little over six minutes and started seven minutes into the show." ESPN's "NFL Countdown" first "discussed Kaepernick 31 minutes into its show." A four-minute segment "showed a long highlight of Kaepernick's statement to the media as a lead-in to a three-person roundtable" with Sam Ponder, Adam Schefter and Chris Mortenson. But given the "number of hours for this pregame show," ESPN's coverage was "lacking." Fox "rarely goes to places that the majority of NFL owners would find problematic," so its "NFL Sunday" Kaepernick coverage "consisted of a 1-minute explainer" by Jay Glazer at the show's 37-minute mark. NFL Network's "NFL GameDay Morning" had the "best coverage." It "got to the Kaepernick story very early" with a four-minute segment 10 minutes into the show." The show "returned to the Kaepernick story at the 37-minute mark," with Rich Eisen calling it the "top NFL story of Saturday, if not the week, which makes how little Fox covered this all the more revealing." The show then "aired a third segment on the subject" at 11:19am ET -- "more than two hours into the show -- where Eisen reintroduced the story to the West Coast viewers" (THEATHLETIC.com, 11/18).

POORLY HANDLED: AWFUL ANNOUNCING's Jay Rigdon wrote CBS' "NFL Today" presented a "narrative that probably had the league offices applauding." With the exception of Nate Burleson's comments, it was "just a disaster all around, and as far away from you can get from the actual events of the week." Viewers "deserved much better" (AWFULANNOUNCING.com, 11/17).

TWITTER FINGERS: In N.Y., Justin Tasch notes ESPN's Stephen A. Smith and Panthers S Eric Reid, who is close with Kaepernick, "engaged in a war of words on Twitter after Smith posted a video saying Kaepernick doesn't actually want to return to the NFL." After Reid responded to Smith's video by "saying Smith was 'tap dancing for the NFL,' Smith went on a multi-tweet tirade in which he indicated Reid was hypocritical because he makes money playing in the league." The feud "continued Sunday" (N.Y. POST, 11/18).